As they explain on their site (and click on over for more info!):
When there’s a baby on the way the questions are endless and the shopping list is just as long! There’s just so much to learn and so much essential survival equipment needed for the new arrival, not to mention what’s needed for yourself – maternity clothes, nursing bras, daily cartons of Ben & Jerry’s….
The shopping is fun, but expensive! Besides the must-haves there’s so much cute baby-gear that’s just too hard to resist. And it never ceases to amaze me how many ingenious products there are out there designed to make a rookie mom’s life easier, some of which have been designed by the real experts – other moms.